Dr. John Hayes, Jr.
Perfect Practice eZine

November 16, 2007

Practice Management, Consulting, & Coaching - without the hassle, without the hustle


In This Issue

  1. Free Practice Expansion Web/Teleseminar
  2. The Magnetic Power of Common Courtesy
  3. Building Your Perfect Practice

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We just recorded our

 

last ever

"Expanding Your Practice By Design"
Teleseminar

 

If you would like to listen to the seminar for free, go to this link at anytime:

 

http://www.InstantTeleseminar.com/?
eventid=1185816

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The Magnetic Power of Common Courtesy

Recently, I had the opportunity to travel to St. Louis Missouri. This really turned out to be a fantastic trip! I got to mingle with other consultants and coaches from around the world and to spend additional time developing ideas for new services and products to bring to our clients in the next year.

Now, I have spent four years in the Midwest, attending National College, but admittedly it’s been some time. I had forgotten how common courtesy seems to permeate the entire culture of the Midwest, in stark contrast to those of the Northeast. Again, I don’t think this is just perception, because last week when I related my experiences to various colleagues they reported similar encounters. One even called us Yankees the “Grunt Society”.

Upon arrival at my hotel, I asked the concierge if Busch stadium was within walking distance. Fortunately, not only was the stadium within walking distance, but so were the St. Louis Cardinals Hall of Fame, the famous Arch and National Park, and riverboat dock. Fortunately, it was a warm sunny afternoon so I ventured out for about two hours.

My first stop was the stadium. I spent considerable time admiring the architecture and how well it is cared for. As baseball stadiums go, this one is magnificent. While wandering through the stadium store, and wondered if my friends would consider me a traitor for bringing home an Albert Pujols T-shirt.

Next, I ventured down towards the river. Along the way, I had the opportunity to stop for a cup of coffee. Now, this was similar to any ordinary coffee shop in any city however the counter clerk could not do enough to make sure I was completely happy and satisfied. I was actually blown away by his full attention to sure that everything was just right.

I spent some time walking through the National Park along the river. Having not been to St. Louis in 17 years, I had forgotten what a nice place this is!

On the way back to the hotel, I stopped at a small city supermarket, and had a very similar counter experience. I’m beginning to think, is it just me? Am I more relaxed than usual, or is this place really special?

The next day, hotel restaurants were naturally jammed during the breaks so I ventured outside and down the street once again. I stumbled upon a local restaurant in the business district, with the line almost all way out the door. I decided this would be a great place for lunch. Not only was the lunch fabulous, but also the service was absolutely impeccable. Everybody from the front counter down to wait staff wanted to make sure everything was just right, and I was completely comfortable.

In retrospect, it seems like the entire five days was magical. Not only did I get to spend some time with very special people from 20 different countries, but also was made feel right at home everywhere I went.

There is of course, a message here. People remember how they are treated at a more emotional level than they do the actual product or service they are seeking.

It is no secret that this type of attitude, a feeling from the top down in your office has substantial impact on patients to return, refer their family and friends. and take care their finances.

This of course is a key element of Practicing by Design ™. As much as possible, procedures must remain patient friendly. They must be easy for the staff to execute. They must be clear and easy to understand. Patient benefits must be stressed, but above all they need to be conveyed and delivered with exceptional courtesy.

So, I would recommend that you share this message with your staff as I have. This would be a good opportunity to review point of contact systems and procedures, especially telephone and front desk procedures. Spend some time here, watching for tone of voice, and attitude, etc. Anybody who is not completely focused on the patient in front of them needs to be reminded that a simple courteous attitude of service forms the basis of every encounter.

It is of course extremely important to hold your ground on policies and procedures but to convey them with genuine passion. Again, by making the benefits obvious to your patients, your entire practice benefits.

Needless to say, this is an extremely powerful time a year to reinforce these concepts with your entire team. We suggest you weave this through all holiday events you may have planned for the rest of the year.

Also, this is the perfect time to examine your own management systems, to measure their own user-friendly characteristics. Ask staff for input in terms of fine-tuning communications with the entire team for better execution.

Doctor, really take some time with this. Incorporate some of these simple ideas into policies and procedures, and regularly check to make sure they are being completely implemented. You will reap the benefits many times over.

Dr. John Hayes, Jr.

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Building Your Perfect Practice

It's no secret. Being in private practice is more challenging than ever before.

Declining reimbursements, rising overhead, staffing and regulatory compliance, to name just a few of the items you juggle in every practice day. A day doesn't go by where I don't have at least several calls from doctors about some new procedural, reimbursement or regulatory headache, demanding record requests, nasty insurance reps, billing disputes, not to mention the extreme pressure to maintain, let alone build a practice, with patients who just don't understand.

Unless you are very careful, this mountain of "stuff," will consume your energy and staff, depriving you of the real joy and satisfaction in practice - helping sick patients get well. After all, that is your purpose. So why has it become so difficult for so many offices?

The answer lies in not having tested systems. Sure, you can go to weekend seminars, spend a small fortune, and end up a month later never implementing anything of help. Most offices who try a coaching program spend into oblivion and end up just like that. But not our practices. Our program works, and I invite you to see for yourself.

Why should you listen to me?

I worked smart for over 25 years to have a thriving practice. And I still do. Now, with more fun and profit than ever.

I always wanted better ways of dealing effectively with challenges, without sacrificing a rich private life. Like you, the last thing I want is more weekends away from my family and fun. That's why I spent the last five years developing and testing

The Perfect Practice Platform
see modules

Finally, here is a turn-key system of practice management and expansion with expert telephone consulting, bimonthly teleseminars, and an extensive body of print, audio and regularly updated web based material, all tested and guaranteed to produce results in your office too.


But just don't take my word for it. Here's what your colleagues are saying:

If you are tired of having your practice run your life and want to get back in control, then he has a ton of practical tools and knowledge that will put your life and practice back on track. He has an amazing grasp on ways to simplify the complexities of practice. His effective use of technology alone is worth the price of admission. His unique methods of staffing his office will save you money, time, and frustration.

He has a strong desire to help other chiropractors decrease their stress and increase their happiness. He has assembled a team of experts to help you create the practice of your dreams. Best of all his ethics are impeccable and you can use any and all of his information and techniques without compromising yourself. I highly recommend that you take one of his teleseminars so that you can regain control of your practice and your life."

-Dr. Jim Carroll 

 

"I have had the pleasure of knowing Dr. John Hayes for many years. Over that time I have been consistently amazed at not just the clinical acumen he developed, but at the super efficient and easy office management systems he has developed.

He practices, as do I, in a comprehensive family practice which draws many types of patients and corresponding payment plans. His use of note systems coupled with the office flow really makes even the more complicated practices easy to manage. Dr. Hayes has been able to take more time off, with more balance in his life, while running a highly successful practice, (emotionally satisfying and profitable) than anyone I have known in 25 years.

He is innovative and highly practical in solving office management and system problems. He has a very strong focus on getting results. In my consultations with him, I have experienced quantum leaps, not just in performance, but in the business applications that have propelled me into a truly profitable and less stress filled practice."

- Michael H. Rogers, D.C.

 

Our Clients experience faster practice growth, experience greater peace of mind and work fewer days with reduced stress and overhead. They also are ultimately financially independent and develop rich personal lives. With my platform tools at your fingertips, this can be your testimonial too!

The Perfect Practice Platform is a continuum of Teleseminar and web based Core and "Breakthrough" sessions, CDs and all support, and personalized consulting programs, continually updated and supported, using tested systems and technology that will enable you to have the practice you have always wanted.

In the first Module, we help you to decide exactly what you want from practice. Most programs never go here. Yet this is crucial to our client's success.

Then in modules 2 and 3 we give you all the tools you need to hire affordable, effective staff. Our system is unlike anything you have seen before, in many cases cutting your payroll hundreds of dollars a month.

We next show you how to next master the technology and data management issues once and for all. The perfect practice platform also includes extensive marketing and referral generating tools, in both the core and breakthrough sessions.

But perhaps most importantly, when you adopt our program your office will run smoother and more profitably than ever before. Forget what the pundits say, this is still a great time to be in private practice and we show you why.

So what does a complete program that's this comprehensive cost?

Far less than comparable and especially traditional practice management programs!

We begin with 6 Separate Teleseminar Core Modules (learn more about the modules), valued at $2539. These Core Modules are also repeated on a regular basis so you can truly master the concepts.

The Platform Manual (which is provided to all members, for easy hard copy reference by you and your staff) contains all the CDs and transcripts of the Core Modules. This Perfect Practice manual is valued at $599.

An Initial Practice Evaluation by my team, mutually structured to best suit your individual needs is also part of the platform package. Here, our staff helps you put this program to use immediately. (Of course, one-on-one phone consult time is also available at very reasonable rates!).  You will then receive a personal list of recommendations after my initial evaluation, to help you make the best use of the Platform, and all its components.

You will also have complete, immediate access to the Executive Summaries which help you refine the concepts from each module in a clear, concise manner.

Our on line Module Notes includes dozens of pages of sample documents including hiring and training, setting up an office and compliance manual, and theme based internal marketing. We add to these whenever appropriate.

You will also have a direct unlimited email access link (a $3500/year value) to Perfect Practice Web consultants from your desktop. This is the "Ask Dr Hayes" section, in which you and your staff are encouraged to submit any questions 24/7.

You will also have direct, unlimited access to our Perfect Partners Section, an extraordinary compilation of supportive experts, many with special services unique to our clients! 

We then follow this up with monthly "Breakthrough Telecoaching" for all Clients.  Special Guest instructors who work with us who represent the best of contemporary minds from all over the country are periodically brought to you by phone and web. You can participate in these teleseminars from the comfort of your own home.

The Value of this exclusive teleweb coaching and personal development package is well in excess of $11,000.00
 

Because I am fully committed to the success of these tested systems and concepts in your practice and most especially your complete satisfaction, our entire program is yours for just $297/month!
(A prepayment discount is available.)

Your net cost should be $0, because our clients typically more than double their return in the first month, many in the first week after implementing even our most basic strategies!

Plus, if you act now, I will include our special "New Patients" start to finish bonus recording at absolutely no charge.

Recently one of our clients said it best:

"Why would you pay another consultant thousands of dollars, plus travel expenses, for you and your staff, lose income being out of your office or quality time with your family (weekends, vacations, etc) when you can have all the Practice Building information through Perfect Practice Web at an affordable rate and no hidden expenses with all the support to create the life and practice of your dreams now!" 

- Rick Danubio, D.C., Peabody, MA


No Hassle Money Back Guarantee*
If you have not completely recovered your initial investment costs in the first 60 days, just send me proof of your implementation strategies and your use of advice and systems and return all your materials in like new condition for a complete refund. I Challenge any other Practice Management firm to do that!

Perfect Practice Web has revolutionized practice management, and can do the same for your practice, and your life. That's why clients around the US and in many other countries utilize our products and services every day.

So now, the rest is up to you. Our record speaks for itself. If you can find a better consulting program anywhere, buy it! But, if you are not where you know you should be, or need a guide like most doctors do, let us help you grow too.

 I look forward to helping you achieve the practice of your dreams, without the travel hassles and without the sales hustle.

Sincerely,

John P Hayes, Jr., DC, DABCO
President Perfect Practice Web

Apply Now

The Perfect
Practice Platform
Includes the platform manual plus complete access to our members only monthly, live teleseminars, special access to our perfect partners and all their unique offers plus all original and updated MP3's and PDF materials. All special bonus teleseminars and guest offers and discounts. If you purchased the manual separately, you may deduct the cost towards platform membership.
Single payment of
$2997 per year



12 payments of
$297 per year




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