Dr. John Hayes, Jr.
Perfect Practice eZine

November 09, 2007

Practice Management, Consulting, & Coaching - without the hassle, without the hustle


In This Issue

  1. Free Practice Expansion Web/Teleseminar
  2. First, Be A Good Doctor
  3. Creating Your Perfect Practice

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"Expanding Your Practice By Design"
Free Teleseminar, Tuesday, November 13, 2007


EVENT: Expanding YOUR Practice...
DATE & TIME: Tuesday, November 13th at 8:00pm Eastern
FORMAT: Simulcast!
(Attend via Phone or Webcast -- it's your choice)

TO ATTEND THIS EVENT, CLICK THIS LINK NOW...

Ask yourself right now:
Are you better off than you were six months ago?

If you can’t answer unequivocally, "YES!" - then read on:

This is the Teleseminar/Webcast you've heard about that will revolutionize your practice - packed with the real scoop on our revolutionary "Perfect Practice Platform" practice development and telecoaching program.

In this call, lasting just 60 minutes, you will learn:

  • How applying Market Domination Strategies in 2008 and beyond can easily grow your practice, even in today’s market.
  • Why retooling staffing and technology is no longer even an option.
  • Dangerous Strategies being pushed by others as smart, that can actually harm your practice.
  • A 5 pronged approach to growing volume AND profit in 2008 and well beyond.
  • How To attract more cash and self pay, and say NO to garbage insurers.
  • Why taking action NOW can save you thousands of dollars (maybe $100,000 or more) and endless hours of aggravation wishing you made one crucial decision.

If you have questions, please call and talk to Jess @ 781-659-7989 during REGULAR BUSINESS HOURS!


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First, Be A Good Doctor

Doctor? What is the most important task you have with the patient before you? First, to just be a good doctor. Hands down, the most important thing to your patients, and their families. It is your dharma, or correct action, your real pathway as a healer. So, why do we need to even discuss this?

Two reasons.

First, it's never to my knowledge ever been mentioned in practice building parlance as the true pathway to success and fulfillment in practice.

Second, with practice development at times, it seems it’s always about new patients, money, this marketing thing or that new technique. Just get more new patients, and everything will be fine.

Now, I will never dispute these things are important. They are!

It’s just when these items become the focus of the doctor during patient contact hours, or worse yet a head full of administrative BS on any given day, patient care does suffer. Let’s admit it, we are all human.

So, with this in mind, I am sharing the following story. (Also, if it’s been
a while, see “Creating YOUR Perfect Practice”, for much much more on
this issue).

Annie is a real patient. She is about 45, sweet as can be to myself, and my wife (who worked in the office for 20 years). I took care of her two older boys, one of whom has just graduated college. Annie and Dave her husband are fabulous people, wonderful family. The kind I feel privileged to help care for over an extended period, not to mention all those friends and family they have referred to me.

Two years ago, she suffers a lumbar disc herniation. A big one, can’t get out of bed for three weeks kind. She tells me she’s been to the ER, and PCPs office, seeing different providers, mostly NPs, on each visit. She was frustrated by all this, but says that’s her insurance. She has to go through all these steps.

When she eventually makes it back to see me after, six months have passed. She had an MRI, at month one, and has been on meds ever since. She is unable to work, depressed and really hurting.

I examine her, she has partial foot drop, hyporeflexia etc. I put up her MRI films, and within five minutes have a neurosurgery consult set up. Now she really is hard on herself for not calling me six months ago. I think she said her friends and family scared her out of it, because of the MRI results.

I helped to keep Annie more comfortable for a month until her discectomy. Recovery was prolonged, probably because of the delayed surgery. A year after surgery and more than six months of PT, her leg symptoms finally left. I didn't see her again until about two - three weeks ago.

Annie now has had headaches, neck stiffness and fatigue for one full year. She thought the fatigue was “just stress”. With the headaches, she says, “Adjustments might help me.” Her current doctors, as far as she can gather after multiple doctors office visits (not once with her doctor), think the cause is stress, and “probably perimenopause”. In her history, which she did not even associate with her chief complaints, she says she has had five recurrent “colds” and bronchitis in the last year, with four rounds of antibiotics.

Annie still feels like crap. On the verge of tears, Annie now says, “Dr Hayes, I know you can tell me what’s wrong with me.”

So, during her exam, after my staff does their part, I listen to her chest. It sounds clear. Her throat is mildly injected. I go to look in her ears, and now she says “Nobody’s looked in my ears, just treated my cough”. Then I put on clean specula and examine her sinuses.

She has fluid in both ears, scarring in one and nasal turbinates on one side that look like ground beef. Now she’s perplexed. “Why didn’t anybody else do this type of exam?” Says her husband will be really pissed. Wants to circumvent any more HMO crap, does not want me to call her PCP, and so I referred her right to Mass. Eye and Ear @ MGH. Meanwhile, I order all her labs, put her on immune stimulating supplements, adjust her and train her on sinus acupressure, which really facilitates sinus and Eustachian drainage. She’s feeling better in about two days.

At MGH on the first visit, the ENT does a CT. She saw me again the Tuesday before last, when I went to St. Louis. .

She will be having surgery ASAP for a massive sinus obstruction, probably due to huge polyps and debridement.

No wonder she had recurrent bronchitis. She was seeding herself with bacteria every day from the sinuses. Probably explains the headache and fatigue too.

Although I haven't stopped looking for answers there yet either.

I told her, healthcare shouldn't be this hard. She says there was no continuity in her care, both times now in two serious illnesses, with people not even bothering to take her seriously. Now she will be seeing MY PCP, (Dr AC, who did an earlier coaching call with our members) where patients don't get mishandled like this.

The lesson here this week should be obvious. I built an enormous practice, at one point seeing 350 patients per week solo, by being a good doctor. First. Then I continuously developed fabulous systems second. And I have continuously refined and adapted these to the new times we live in.

First, be a good doctor. This is the only reputation you need or want. Then, fully develop all the modern systems to facilitate life on your terms, and maximize your full potential and personal fulfillment.

We invite you to join us on our blog for continued discussion of these principles.

Dr. John Hayes, Jr.

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Creating Your Perfect Practice
The "No Bull" Live Tool Kit

Now you can learn the strategies to create and market your own Perfect Practice.  Dr. John Hayes Jr., a Successful Chiropractor for over 25 years and George Youssef, the President of Chiropractic Marketing Success joined forces for this unique seminar. (See the complete details accessible by the home page, and preview the workshop video clip.).

Dr. John Hayes will teach you the nuts and bolts of time efficient consults, examinations and reports. Additionally he teaches you how to implement modern hiring techniques, training practices and skill assessments without the hassles in his "No Bull" approach.

George Youssef will show you how to acquire more patients than ever before by automating your marketing systems and generating multiple streams of referrals.

The "No Bull Conference" is packed with valuable information and is available to you in three formats:
The "No Bull" on CD 4 - CD Audio set with 5 ½ hours of the complete unedited audio conference held in Boston
$147

The "No Bull" on DVD 4 - DVD Video set with 5 ½ hours of the complete unedited video conference held in Boston
$277

The "No Bull" Workbook The complete printed PowerPoint presentation of the "No Bull" conference held in Boston
$97

Receive the complete Seminar Package
  • The 4 CD Audio set - $147.00
  • The 4 DVD Video set - $277.00
(A Total Value of $424.00)
Yours for only $247.00
(best value)


Create Your Own Perfect Practice and Implement Powerful, Consistent, Turn-Key Marketing Systems that will Bring You More Freedom & Success...
Get over five and a half hours of jam packed NO BULL . You will NEVER LOOK AT PRACTICE THE SAME AGAIN!

pay only $597.00

Creating Your Perfect Practice Master Tool Kit (includes) The complete "No Bull" Conference Seminar Package

•  The Complete 5.5 hour 4 CD Audio set
•  The 4 DVD Video set

PLUS

•  "The Staffing Support Solutions Manual and CD ROM"
•  "Time Effective. DVD"
•  The "No Bull" Workbook.
(A total individual value of $828.00)




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