Dr. John Hayes, Jr.
Perfect Practice eZine

November 02, 2007

Practice Management, Consulting, & Coaching - without the hassle, without the hustle


In This Issue

  1. What are the Perfect Steps?
  2. The Hallmarks of Champions
  3. The Power of Written Communication
  4. Free Practice Expansion Web/Teleseminar

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What are the Perfect Steps?

 

Perfect Steps is a monthly audio program, with a special e-book transcript of each unique session FULL of the CORE COMPONENTS of PERSONAL ACHIEVEMENT, practice building steps and valuable information, along with ideas and tips you can implement RIGHT AWAY to keep you on track for continued practice growth and development.

Want more out of your practice for less than the cost of a single office visit per month? Then this program is for you!

The Perfect Steps Program will be offered to 23,500 DCs on November 6th, but there are only 300 slots available.

If you want to ensure that you will qualify for a spot with our special introductory pricing, send us an email TODAY.

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The Hallmarks of Champions

Whether you are a sports fan or not, you have to admit that the 2007 baseball playoffs and World Series games provided not only great entertainment, but significant life lessons.

Those of you who know me, know I am a life-long Yankees fan, and know how difficult this is for me to express. However it is entirely possible that the Red Sox have become the New Yankees! New York, despite being the highest paid team in the game, simply could not finish the job and become World Champions one more time.

There are several things that came to mind while watching the 2007 World Series unfold.

The first take away is the “New Red Sox” sense of purpose. A few years back, the new team owners wrote a new mission statement that included the following words: “We will win multiple world championships.” Clearly, this has not been forgotten. This attitude permeates every fiber of the team.

Apparently, those behind the scenes see to it that the players are continually reminded of this mission statement.

And although it did not exactly appear that way to outsiders in August, it may very well turnout that some of the strategies employed by the team (resting some key players, seemingly on the verge of letting a massive lead in the standings slip by) were brilliant after all.

This week we will discuss some of the decisions and strategies that helped to propel this team into the championships, and that you can employ in your practice, to propel you toward success.

As we discussed yesterday, winning teams like the new Red Sox make decisions that propel them toward success. What are some of these winning strategies?

They've shown focus, energy, and determination - this team has shown it all. They have displayed built-in, fabulous redundancy. It seems at least three people cover each position. Varying replacements for each position resulted in nearly perfect late season execution. During training, the team showed adherence to a variety of important principles, including specificity, focus, determination, and getting adequate periods of rest. Players were visibly aware of the mission statement and goals for the team.

So what can you learn from their example? There are many parallels here to professional practice.

A professional practice is not unlike a professional sports team. All members must play well, on a consistent basis. The rules must be posted. All members of the team know and follow them. Team members must be aware of your practice goals and mission. At every opportunity, Managers and Owners must reiterate the importance of both the rules and your practice goals.

Training must be impeccable and all positions must be covered. This is basic operating strategy for an effective practice. In order to effectively staff your practice, redundancy must be built into every position. Management of behind the scenes processes is crucial to ensuring efficiency, and ensuring that your team produces fabulous results.

When there is failure, each failure is carefully examined and dissected. What lessons can be learned? What can be done to prevent a repeat in the future? Practical solutions are then developed to keep everyone moving forward, focused on the future, instead of wasting time fixating on the failures of the past.

Managers must continually meet with their team players. They must solicit input and feedback. Good managers value this information from team members and make every effort to incorporate reasonable suggestions into the playbook.

Ultimately though, the best decisions are made and executed by those with significant experience. This can be a challenge for any team. While watching the World Series, I was amazed by the number of young players on this year's Red Sox and Rockies teams. These young players undoubtedly have the talent, but may not have the experience to make some of the hard decisions. And yet, throughout each game, there are a multitude of decisions that must be made almost instantly, with no time to spare.

A good manager, whether on the field or in the office, must have the ability to look at the big picture, draw upon prior experience in similar situations, and make effective and rapid decisions. Just as a single decision might cause the championship team to lose the World Series, similar decisions in your office might cause you to lose significant time, money, growth, and forward momentum.

This is where maturity, focus and time spent regularly consulting with your own coaches can produce significant advantages. With each passing year your effectiveness should and can improve. Have you noticed that the managers and coaches that are the most valued have usually been around the game for many, many years? You too, can become one of these great managers. All you need is a great coach.

We invite you to join us on our blog for continued discussion of these principles.

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The Power of Written Communication in Your Practice

A challenge facing most practices involves the lack of effective written communication. If your office does not have clearly stated, policies and procedures, your staff may not have a thorough understanding of their responsibilities and your patients may not understand their financial responsibilities. If these policies exist, but they are confusing, or if they exist but are not made available to staff and patients, then for all intents and purposes, you have no policies in place.

We recommend that all practices create a basic written manual for staff policies and procedures. Don’t trust your policies and procedures to memory. Commit all of your policies to writing. Make sure all of your policies are clear, updated as needed, and communicated to all staff members.

Be careful about the language you use to write your policies. One of the most common errors in policy and manual writing is using too many words to say what you mean. For example, saying “a fly” is much clearer and more precise than saying “a small winged insect found in or near a house”. If you think about it the insect could be any number of insects – not just a fly. Although using fancy verbiage can make a manual thicker and more colorful, it does not make it easier to read and understand, and it may increase confusion. Brief, clear, concise communication helps you to avoid confusion and conflict. It also reduces stress in the office, since staff will not have to try to guess what you meant. They will not have to try to interpret your writing, since its meaning will be clear.

Sometimes communication problems stem from trying to put too much information into a single memo. The intent of the memo may become confusing and unclear. Cover the important points. Ensure your bases are covered, but avoid trying to address every situation and eventuality.

Divide the manual into sections. Use a table of contents. This will prevent you from leaving things out and having to scramble to create a policy later. Each section should be about a specific topic. It is much easier to keep track of changes to your policy manual when you have numbered them and kept them in order.

Don’t do it by yourself. Work on it with different people. Any policy, procedure or change needs at least two people to look at it from two different points of view. This avoids the most common problem: Tunnel vision. Tunnel vision is seeing things from only one perspective and only seeing one way to solve it.

Always maintain a printed master copy of your manual. Whenever a change is made, print a new master copy and destroy the old one. Always check your changes and additions for clarity. Check to ensure there are no conflicts with other parts of the policy manual.

Patient Policies should be handled in a similar fashion. Have a clear list of Patient Policies. Review them for clarity. What you think is perfectly clear may not be clear at all. Have someone who is not associated with your office read your policies. After reading, quiz them. Can they explain in their own words what the policies mean?

When you create new policy, or make changes to existing policy, review the items with your staff. Throughout the year, schedule periodic reviews of items in the manual and reviews of patient policies. This keeps the policies fresh in the minds of your staff, and keeps everyone informed. Make sure your staff knows and understands your Patient Policies.

Post the Patient Policies in a conspicuous place in the office so everyone can see them. Make sure both the office and the patient have a signed copy of the policies so there is never confusion about what was said or read. In our office, the Patient Policies are on 2 part NCR, and must be signed by the patient or guardian prior to examination.

Whenever a change in policy is needed, destroy any old copies of the outdated policy and review the policy change with all of the staff. Make your patients aware of the change in policy. Nothing is more embarrassing for a patient or a staff member than having a patient caught off-guard regarding a change in payment policy. This is bad for your practice as it makes the patient feel as if you are not concerned about how they feel.

Armed with clearly written, easily accessible patient and staff policies, your practice can move to the next level of success.

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"Expanding Your Practice By Design"
Free Teleseminar, Tuesday, November 13, 2007


EVENT: Expanding YOUR Practice...
DATE & TIME: Tuesday, November 13th at 8:00pm Eastern
FORMAT: Simulcast!
(Attend via Phone or Webcast -- it's your choice)

TO ATTEND THIS EVENT, CLICK THIS LINK NOW...

Ask yourself right now:
Are you better off than you were six months ago?

If you can’t answer unequivocally, "YES!" - then read on:

This is the Teleseminar/Webcast you've heard about that will revolutionize your practice - packed with the real scoop on our revolutionary "Perfect Practice Platform" practice development and telecoaching program.

In this call, lasting just 60 minutes, you will learn:

  • How applying Market Domination Strategies in 2008 and beyond can easily grow your practice, even in today’s market.
  • Why retooling staffing and technology is no longer even an option.
  • Dangerous Strategies being pushed by others as smart, that can actually harm your practice.
  • A 5 pronged approach to growing volume AND profit in 2008 and well beyond.
  • How To attract more cash and self pay, and say NO to garbage insurers.
  • Why taking action NOW can save you thousands of dollars (maybe $100,000 or more) and endless hours of aggravation wishing you made one crucial decision.

If you have questions, please call and talk to Jess @ 781-659-7989 during REGULAR BUSINESS HOURS!

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